Top Sports Instagram Reels Accounts

The 21 biggest sports creators tracked by Buzzlytics, ranked by followers. Updated 3h ago.

Sports leaderboard — October 2026

#CreatorFollowersTotal viewsEngagement
1 Leo Messi ✔@leomessi 510.1M 9.8B 9.9%
2 Nike ✔@nike 291.2M 3.2B 2%
3 DUA LIPA ✔@dualipa 89.1M 2.4B 36.9%
4 FC Bayern ✔@fcbayern 44.2M 14.9B 6.1%
5 Red Bull ✔@redbull 33.9M 19.8B 5.9%
6 Raising Cane's ✔@raisingcanes 1.9M 3.4B 4%
7 Paulo Le Sportix (Paul Betis) ✔@paulo_le_sportix 418.2K 272.2M 4.3%
8 Smyths Toys Superstores ✔@smythstoys 405.5K 238.7M 2.2%
9 Ian Jenkins Hitting ✔@ianjenkins_hitting 258.1K 573.6M 2.8%
10 Canal Wamo | Seleção Brasileira & Futebol ✔@canalwamo 224.6K 330.1M 5%
11 Toni Castillo ✔@toonicastillo 164K 54.5M 8.3%
12 Brian Wolfe ✔@verbhal 116.5K 122.3M 2.1%
13 Walkers Crisps ✔@walkers_crisps 108.9K 99.4M 1.4%
14 livepenalty ⚽️🧤 ✔@livepenalty 66.1K 110.2M 3.1%
15 ʏᴀᴡ ᴋᴏɴᴀᴅᴜ@yawkonadutv 52.5K 432.9K 15.5%
16 angel@angelmorales.co 29.2K 158.7M 7.7%
17 Sunny ☬@thebrownhooper 19.5K 127.1M 8.4%
18 OSG Hoops ✔@osghoops 13.5K 26.2M 5.3%
19 La Pala ✔@lapalamx 10.8K 17.7M 2.1%
20 Döpfer Schulen@doepferschulen 9.8K 9.9M 3%
21 Storie della Medicina@storiedellamedicina 1.7K 934K 1.3%

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

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Frequently asked questions

Who is the biggest sports creator on Instagram Reels?

@leomessi (Leo Messi) tops Buzzlytics' sports leaderboard with 510,067,401 followers as of October 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views and engagement rate come from each account's tracked posts. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the sports niche and has enough tracked data, it becomes eligible for ranking.

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Data source & methodology

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts are assigned a niche from the hashtags on their posts and their bio, then ranked by follower count. Views, likes and engagement rate are aggregated from each account's tracked posts. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.