Top Fashion Instagram Reels Accounts
The 12 biggest fashion creators tracked by Buzzlytics, ranked by followers. Updated 3h ago.
Fashion leaderboard — October 2026
| # | Creator | Followers | Total views | Engagement |
|---|---|---|---|---|
| 1 |
PrettyLittleThing ✔@prettylittlething
|
16.8M | 104.1M | 10.6% |
| 2 |
Alix Earle ✔@alixearle
|
5.7M | 2.8B | 2.9% |
| 3 |
The North Face ✔@thenorthface
|
5.6M | 471.8M | 2.5% |
| 4 |
On ✔@on
|
3.9M | 396.5M | 2.4% |
| 5 |
Salomon ✔@salomon
|
1.6M | 201.2M | 3.1% |
| 6 |
HOKA ✔@hoka
|
1.5M | 51.8M | 1.9% |
| 7 |
Rei ✔@reigermar
|
1.5M | 406.7M | 4.5% |
| 8 |
IKEA UK ✔@ikeauk
|
1.3M | 132.8M | 8.8% |
| 9 |
Gorka Lasa@gorka_lasa
|
683.4K | 151M | 5.3% |
| 10 |
SMITH Optics ✔@smithoptics
|
342.6K | 52.6M | 2.2% |
| 11 |
Specsavers ✔@specsavers
|
94.9K | 143M | 2% |
| 12 |
doo ˚.🦴 ᵎᵎ@solomon.doo
|
5.9K | 180.5K | 5.4% |
Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.
Track and benchmark any creator free →Frequently asked questions
Who is the biggest fashion creator on Instagram Reels?
@prettylittlething (PrettyLittleThing) tops Buzzlytics' fashion leaderboard with 16,766,026 followers as of October 2026.
How is this Instagram Reels leaderboard ranked?
Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views and engagement rate come from each account's tracked posts. The board refreshes as accounts are re-scraped.
How do I get my account on this leaderboard?
Search your @username on Buzzlytics to start tracking it. Once your account is classified into the fashion niche and has enough tracked data, it becomes eligible for ranking.
More Instagram Reels leaderboards
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Accounts are assigned a niche from the hashtags on their posts and their bio, then ranked by follower count. Views, likes and engagement rate are aggregated from each account's tracked posts. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.