Top Other Instagram Reels Accounts

The 50 biggest other creators tracked by Buzzlytics, ranked by followers. Updated 3h ago.

Other leaderboard — October 2026

#CreatorFollowersTotal viewsEngagement
1 Instagram ✔@instagram 686.7M 61.6B 2.4%
2 Kylie ✔@kyliejenner 380.6M 6.3B 217.2%
3 Zendaya ✔@zendaya 177.8M 981.1M 27.9%
4 BILLIE EILISH ✔@billieeilish 123.7M 1.9B 240.8%
5 flame ✔@travisscott 59M 1.3B 14.7%
6 Benito Antonio ✔@badbunnypr 53.7M 0 —
7 Sabrina Carpenter ✔@sabrinacarpenter 51.3M 2B 54.5%
8 Ryan Reynolds ✔@vancityreynolds 49.1M 2.3B 36.7%
9 Olivia Rodrigo ✔@oliviarodrigo 42M 325.6M 8.8%
10 marshmello ✔@marshmello 27.9M 153.2M 14.3%
11 Doja Cat ✔@dojacat 24.4M 469.8M 1.9%
12 SZA ✔@sza 23.1M 1.1B 9.9%
13 Burberry ✔@burberry 20.3M 670.3M 1.6%
14 Dr. Nicole LePera ✔@the.holistic.psychologist 9M 1.4B 3.5%
15 Carlos Montesquieu ✔@carlosmontesquieu 7.6M 45.6M 8.4%
16 Power Slap ✔@powerslap 7.6M 12.5B 1.7%
17 ChatGPT ✔@chatgpt 6.7M 4B 0.3%
18 Zeinab Harake Parks ✔@zeinab_harake 6M 281.1M 5.3%
19 McDonald’s ✔@mcdonalds 5.6M 194.5M 4.2%
20 Kylie Skin by Kylie Jenner ✔@kylieskin 5.3M 0 —
21 Mohammad Nabeel ✔@mohm_nabeel 3.9M 324.3M 6.4%
22 Olivia Dean ✔@oliviadeano 3.5M 231.3M 4.7%
23 NVIDIA ✔@nvidia 2.9M 39M 8.9%
24 M&S ✔@marksandspencer 2.6M 827.9M 4.8%
25 Chick-fil-A, Inc. ✔@chickfila 2.2M 20.3M 119.4%
26 KFC ✔@kfc 2M 252.7M 4.3%
27 LANY ✔@lany 2M 164.4M 6.7%
28 Florida Georgia Line ✔@floridageorgialine 2M 10.3M 10.7%
29 Feastables ✔@feastables 2M 516.6M 4%
30 Claude by Anthropic ✔@claudeai 1.8M 519.3M 0.4%
31 Cliff Pierre@cliffpierreceo 1.7M 281.1M 5.7%
32 Michael Alan Koleber ✔@coachmikenitro 1.6M 422.2M 3.2%
33 Thiago Hora | Hora de Negócios ✔@othiagohora 1.6M 254.4M 8.1%
34 TOGI ✔@togi 1.6M 1.3B 6.7%
35 Wrexham AFC ✔@wrexham_afc 1.6M 720.4M 9.9%
36 SherTube | شعرتیوب@shertube_ 1.6M 1.2B 6.8%
37 KHY ✔@khy 1.5M 22.6M 20.4%
38 Burton Snowboards ✔@burtonsnowboards 1.5M 346.9M 4.9%
39 Nutricionista Funcional ✔@talitaperosa.nutri 1.4M 234.3M 1.4%
40 Anthony Fantano ✔@afantano 1.4M 762.1M 4.2%
41 Duolingo Español ✔@duolingoespanol 1.3M 179.2M 20.6%
42 Robert Oliver ✔@robthebank 1.3M 653.9M 8.2%
43 Repute Forge - Branding & Marketing ✔@reputeforge 1.3M 660.6M 5.9%
44 Selfridges ✔@theofficialselfridges 1.3M 273.9M 6.7%
45 Pro Kabaddi ✔@prokabaddi 1.2M 3.2B 6.8%
46 Bryan Callen ✔@bryancallen 1.2M 296.2M 6.6%
47 Iman Gadzhi Reels@imangadzhireels 1.2M 1B 5.7%
48 Jeff Dye ✔@jeffdye 1.1M 1.3B 4.9%
49 @projectrock ✔@projectrock 1.1M 341.4M 3.6%
50 Professor Chesko@thespeechprof 1.1M 1.1B 6%

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

Track and benchmark any creator free →

Frequently asked questions

Who is the biggest other creator on Instagram Reels?

@instagram (Instagram) tops Buzzlytics' other leaderboard with 686,677,821 followers as of October 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views and engagement rate come from each account's tracked posts. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the other niche and has enough tracked data, it becomes eligible for ranking.

More Instagram Reels leaderboards

Fitness Beauty Fashion Comedy Gaming Food & Cooking Travel Music Dance Sports Education Tech Finance Business Health & Wellness Motivation Art Pets & Animals Cars Books Relationships & Dating ASMR Life Hacks News & Politics Home & Decor Photography & Film Science & Nature Spirituality

Data source & methodology

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts are assigned a niche from the hashtags on their posts and their bio, then ranked by follower count. Views, likes and engagement rate are aggregated from each account's tracked posts. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.