Buzzlytics vs spreadsheet reporting: what agencies gain by switching
The status quo works until you have more than two clients.
The spreadsheet era
Most agencies start with Google Sheets: creator name, follower count, last week's views, a link to the profile. It works for one client. It breaks at five.
Where spreadsheets fail
| Pain | Spreadsheet | Buzzlytics |
|---|---|---|
| Cross-platform data | Manual tab switching | One search, eight platforms |
| Freshness | Copy-paste on report day | Monitors + scheduled refresh |
| Client delivery | Export PDF by hand | Automated email / Slack / Discord |
| Creator comparison | Custom formulas | Built-in side-by-side compare |
| History | Rows you delete | Search history, searchable |
Migration path
- Import your current roster by searching each creator once.
- Set up one scheduled weekly report for your biggest client.
- Retire the spreadsheet tab when the client prefers the PDF.
No migration project required — start with one workflow and expand.
Pricing
Teams start at $79/mo on Growth; agencies with multiple clients typically choose Scale at $199/mo. Every new account includes one free profile unlock.