Buzzlytics vs Exolyt: TikTok analytics without the enterprise price
Exolyt starts at $400/mo and stops at TikTok. Here's what that buys — and what it doesn't.
The $400 question
Exolyt is a capable TikTok intelligence platform aimed at enterprise brands and researchers — and priced like it. Its free tier tracks 1 account with 7 days of history; the first paid tier jumps to $400/mo. Buzzlytics covers the agency and creator-team use cases in between.
Competitor details below reflect Exolyt's published pricing as of mid-2026 — always confirm on their site.
Side by side
| Buzzlytics | Exolyt | |
|---|---|---|
| Starting paid tier | $29/mo (Agency Starter) | $400/mo (Essentials) |
| Agency tier | $199/mo (Agency Scale) | $950/mo (Advanced) |
| Platforms | TikTok, Reels, Shorts, X, Facebook | TikTok only |
| Data history | All-time per profile | 90 days at $400; 1yr+ at $950 |
| Client reporting | Scheduled branded PDFs, email/Slack/Discord | Dashboards, CSV |
| Social listening | — | Yes (listening projects) |
| Audience demographics | Audience insights + sentiment | Age/gender analytics |
| Checkout | Self-serve, cancel anytime | Sales-assisted tiers |
| Free entry | 1 free profile unlock | 1 account, 7-day history |
Cross-platform is the structural gap
The most-requested feature on Exolyt's review pages is Instagram Reels support. Creators cross-post; a TikTok-only view misses where half the audience lives. Buzzlytics searches and compares the same creator across eight platforms from one bar.
History depth per dollar
Exolyt's Essentials plan caps history at 90 days — less than what Buzzlytics keeps on any paid plan. If your workflow is longitudinal (did this creator grow over the year, or spike once?), you shouldn't need a $950/mo plan to answer it.
When Exolyt fits better
True social-listening projects — tracking themes, comment discourse, and country-level industry trends across TikTok at large — are Exolyt's home turf, and enterprise research teams with that mandate should shortlist it. For creator analytics, comparison, and client reporting, you're paying for a research platform you won't use.
Use your free profile unlock, then subscribe for more accounts and full history.