Rare Beauty by Selena Gomez Instagram Reels✔
@rarebeauty on Instagram Reels
Made to feel good in. @sephora @ultabeauty @spacenk @blushbaroficial @mynykaa
@rarebeauty Instagram Reels statistics
Trends compare the latest snapshot with data captured 8 days ago.
How much does @rarebeauty charge for a sponsored post?
Based on @rarebeauty's 8.6M followers and 11.6% engagement rate, a sponsored Instagram Reels post is estimated at $200.1K–$300.2K. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Sign up free →Views over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Aug 19 | 4,613,145,095 | 8,642,165 | 3.9% |
| Aug 26 | 2,634,614,805 | 8,638,432 | 4.3% |
| Sep 2 | 2,636,375,979 | 8,633,558 | 4.3% |
| Sep 9 | 2,641,532,494 | 8,631,032 | 4.3% |
| Sep 16 | 2,646,850,854 | 8,633,126 | 4.3% |
| Sep 23 | 2,336,081,908 | 8,630,266 | 3.5% |
| Sep 30 | 2,628,101,163 | 8,628,632 | 11.7% |
| Oct 7 | 2,627,119,200 | 8,625,402 | 11.7% |
| Oct 14 | 2,665,503,110 | 8,626,741 | 11.6% |
Performance summary
@rarebeauty currently reaches 8.6M followers on Instagram Reels. Across 5.2K tracked posts, the account has accumulated 2.7B views — an average of 517.3K per post. An engagement rate of 11.6% signals exceptionally strong audience interaction relative to reach. Posting cadence over the tracked period averages 12.3 posts per week. Buzzlytics scores this account a Buzz Rank of A.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Sign up free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Sign up free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Sign up free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Sign up free →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Sign up free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Sign up free →Frequently asked questions about @rarebeauty
How many followers does @rarebeauty have on Instagram Reels?
@rarebeauty has 8,626,741 followers on Instagram Reels as of October 2026.
What is @rarebeauty's engagement rate?
@rarebeauty's engagement rate is 11.6%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @rarebeauty charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @rarebeauty is estimated at $200.1K to $300.2K. Actual rates vary by campaign scope and usage rights.
How often does @rarebeauty post on Instagram Reels?
@rarebeauty posts about 12.3 times per week on average over the tracked period.
How many views does @rarebeauty get?
@rarebeauty has 2,665,503,110 total views across tracked posts, averaging 517,272 views per post.
Accounts like @rarebeauty
See where @rarebeauty ranks: Top Beauty Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @rarebeauty's public reels and profile information, refreshed regularly (last update 9h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.