Kylie Cosmetics Instagram Reelsโ
@kyliecosmetics on Instagram Reels
NEW winter kissed holiday collection coming 10.21 ๐โ๏ธ + coming 10.25 to @ultabeauty!
@kyliecosmetics Instagram Reels statistics
Trends compare the latest snapshot with data captured 8 days ago.
How much does @kyliecosmetics charge for a sponsored post?
Based on @kyliecosmetics's 23.8M followers and 13.1% engagement rate, a sponsored Instagram Reels post is estimated at $623.4Kโ$935.1K. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark โ accounts with above-average engagement command higher rates than follower count alone suggests.
Sign up free โViews over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Aug 19 | 2,175,940,980 | 23,850,183 | 2.7% |
| Aug 26 | 2,182,222,701 | 23,844,194 | 2.7% |
| Sep 2 | 2,184,965,421 | 23,839,904 | 2.7% |
| Sep 9 | 2,183,494,591 | 23,834,366 | 2.7% |
| Sep 16 | 2,187,926,221 | 23,826,665 | 2.7% |
| Sep 23 | 1,583,922,352 | 23,818,187 | 2.3% |
| Sep 30 | 1,312,293,665 | 23,808,810 | 13% |
| Oct 7 | 1,305,435,207 | 23,800,828 | 13.1% |
| Oct 14 | 1,311,692,179 | 23,794,317 | 13.1% |
Performance summary
@kyliecosmetics currently reaches 23.8M followers on Instagram Reels. Across 2.7K tracked posts, the account has accumulated 1.3B views โ an average of 494.2K per post. Its 13.1% engagement rate is exceptionally strong โ audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of A.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Sign up free โViral video detection
Every breakout video, ranked โ see exactly which posts overperformed and why.
Sign up free โHashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Sign up free โBest posting times
The account's highest-performing days and hours, computed from its own posts.
Sign up free โChannel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Sign up free โPer-video analytics
Views, engagement, watch time, and scores for every individual post.
Sign up free โFrequently asked questions about @kyliecosmetics
How many followers does @kyliecosmetics have on Instagram Reels?
@kyliecosmetics has 23,794,317 followers on Instagram Reels as of October 2026.
What is @kyliecosmetics's engagement rate?
@kyliecosmetics's engagement rate is 13.1%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @kyliecosmetics charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @kyliecosmetics is estimated at $623.4K to $935.1K. Actual rates vary by campaign scope and usage rights.
How many views does @kyliecosmetics get?
@kyliecosmetics has 1,311,692,179 total views across tracked posts, averaging 494,232 views per post.
Accounts like @kyliecosmetics
See where @kyliecosmetics ranks: Top Beauty Instagram Reels accounts โ
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @kyliecosmetics's public reels and profile information, refreshed regularly (last update 9h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark โ they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.